How old is each generation? Are they really that different? Boomers another is increasing. A common source of confusion when labeling generations is their age.

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Get our weekly newsletter for the latest business insights. For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to.

Gen Z simply doesn’t respond to offers and marketing campaigns the same way that millennials do, so it’s time to study up on key differences between these two groups. We’re defining millennials as those born between — This means that in , millennials will be in the 25—40 range. Members of Gen Z are those born between and This puts the age group for Gen Zers in the range of 5 to 24 years old in Some are referring to these newest arrivals as Generation Alpha.

They may all look young.